Etsy Success Writing Workshop

Recently Etsy promoted a writing workshop.  If you missed it, not to worry – you can still watch it online!
Turn your shop and your descriptions into pages that people stay and read, not just skim and move on.  You’re more likely to have return customers, and sales.

Click on the link below to watch:
http://www.etsy.com/storque/seller-handbook/etsy-success-writing-workshop-12675

Etsy Success Writing Workshop

mtraubStory by mtraub

Published on May 4, 2011 in Seller Handbook

Photo by thePhotoZoo

Update: For those who missed the workshop, scroll down to watch the recording or find it on our Livestream channel! Be sure to download and print out the worksheet.

As one of the editors for the Etsy Blog and a long-time shopper, I’m trawling your profiles and item descriptions all day long, and let me tell you, it is a sad state of affairs! To me, a lackluster piece of text misses the point of Etsy. Your MFA and press mentions are all well and good, but I’m far more persuaded to buy your resin sculpture because of your weekend zydeco band and passion for coleslaw.

When you hold an heirloom in your palm, you can feel the soft weight of familial mythology, vivid memories, engaging anecdotes. The object’s value transcends its physicality and becomes a treasured vessel of storytelling. How do you apply the power of the narrative to your shop’s creations and collections?  Join me for a writing workshop focused on telling your story in your profile, your item descriptions, your blog posts, and your tweets. On Etsy, you have a unique shopping audience that’s actually yearning for a good schmooze. Are your words living up to your compelling potential?

We’ll spend an evening applying fundamental tools of storytelling to your shop, exercising new creative muscles in the craft of wordplay, and exchanging feedback that will serve you no matter what new, shiny communication platform comes out tomorrow.

The transformation will be magical! Right: Excerpt of AdrienArt‘s exemplary profile.

Click on the link below to view:

http://www.etsy.com/storque/seller-handbook/etsy-success-writing-workshop-12675

When: Wednesday, May 4 from 7 – 8:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY

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7 Ways to Establish That Your Art Has Value

7 Ways to Establish That Your Art Has Value

by Alyson Stanfield on March 30, 2011

Whether or not you have a sales track record for your art, you can still take actions to show people that your art has value. Here are seven ways.

Alyson Champ, Omelette. Oil on linen.Alyson Champ, Omelette. Oil on linen, 20 x 24 inches. ©The Artist

1. Make great art.

I mean really great art. The kind of art that makes the heavens sing. Don’t settle for mediocre or “good enough” where your work is concerned. It’s time to stand out!

2. Treat your art with care.

One of the first newsletters I wrote back in 2002 begged you to treat your art like it belongs in a museum. I repeat this mantra often. This means keeping a detailed inventory, using high-quality materials, handling (and shipping) your art with great care, and talking about it with respect. This brings me to . . .

3. Don’t ever belittle your art.

Don’t talk disparagingly about what you have created. Don’t point out the flaws. Don’t reveal how easy it was to make.

4. Speak the words “I’m an artist” with confidence.

Learn to talk about yourself and your art like the pro you are. Spend lots of time writing your artist statement and honing the words you use to define your art. The rest of the world is waiting for you to embrace your role.

(Heads up: THIS is what my October 15-16 workshop in Golden, Colorado will be all about. Save the date!)

5. Keep a price list handy.

Don’t appear to be grasping for figures when someone asks you a price. Print out your price list so that you can refer quickly to the numbers. Making up prices on the spot (or not showing confidence in the number you give) doesn’t instill confidence.

6. Maintain a list of collectors and collections.

You won’t have a long list immediately, but you will steadily grow your connections. People will be impressed when you tell them you sold 24 pairs of earrings, 10 bracelets, and 14 necklaces at your recent show. But imagine if you had a list of all your buyers. That’s a visual!

Better yet: Snap photos of buyers in your booth wearing their new jewelry or showing off their new painting.

7. Mention your venues and galleries.

Potential buyers gain confidence knowing that your work has been given a stamp of approval by professionals who exhibit art.

Practice these ideas whenever you can in order to establish value for your art. It’s not just for your potential collectors. Each one of these suggestions will help you gain confidence in your work.

How do you relate to yourself and to others that your art has value?

Etsy Listings & Sales Comparison

A comparison study shows the primetime sales transactions as well as the heavy listing times for Etsy buyers and sellers.

The chart gives a clear indication of when is the best time to list products on Etsy for the best responses and buyer traffic on the market site.

Etsy Allies has conducted an independent study of when product listing times better result in buyer responses and sales of any type of market on Etsy and many other similar craft market websites.

We will schedule your renewals for the most optimal viewing time as well as perform your product listing as such to target the primetime sales window so you can spend the time you need to produce your handmade craft and art pieces at a higher rate of completion and without the interruption of sales and management of your Etsy store.

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